The Cardinal Rules

Google has been sounding the alarm for several years.
They are Now putting teeth into their Mobile-First Initiative and sites that don't comply are being De-Listed.

If you haven't made significant changes to your online presence in the past 8 months, your site is probably already starting to disappear from Google Searches.

Start your project

Remember the Mobilegeddon Panic?

This was Google's first shot across the bow and it affected every business owner. An unfortunate result was the formation of 1,000's of so called "Go Mobile" companies with their quick fixes and S.E.O. Experts trying to Force Rankings.
Just below the Wall Street Journal explains why Google did this. All those S.E.O. Experts who try to force rankings are affecting Google's ad sales. Google doesn't like that and their retaliation is swift and fierce, as so many have already discovered in the Rules section below.

"95% of All Local Searches are now from Mobile Devices."
"49% of Mobile Users will Leave if a page takes longer than 2 seconds to load."
"The Majority of Web Surfers are now Mobile Only, Rarely using a P.C."
Over 80% of businesses who have made the step to Mobile are doing it wrong, significantly hurting their business."
"Nearly 90% of Mobile Visitors will leave immediately if:
- They must Zoom in and out to view.
- The navigation bar is hard to read or find.
- The type doesn't adjust to their individual device,
- There is No video on the first page."
"75% leave if the site is merely size-converted, not optimized for their device."
"80% immediately leave the 'Shrink up' and 'Redirect to mobile' sites.
"The 'Shrink up' and Redirect to mobile' sites are now being de-listed!"
A poorly designed mobile website is worse than none at all."
The Expensive, Fancy, Graphic Designer sites of old are not only obsolete they negatively effect the mobile experience and are being de-listed."
"The Template style sites have not only lost their appeal, they don't render well on mobile and are being de-listed."

New Rules

More major changes were announced at Pubcon and this got developers scrambling. It featured the the WC3 and Bootstrap technology.

PWA

Then another Very Big Move when Google announced the roll-out of their new platform, Progressive Web Apps, based on their new Firebase platform for a FASTER Mobile Experience.

AMP

Shortly after PWA's came their newest, AMP.
Google made these Open Source making them FREE with the right provider.
You no longer have to pay those expensive fees from the online guys.

GoMo

In mid 2019 they announced Major Changes to their Web Crawlers and in January of 2020 they are lowering the hammer, HARD.

And this time you better Pay Attention.

Algorithm Changes

Google has an aggressive campaign of changing their algorithms to prevent any company from Forcing artificial Rankings. The tricks the online scammers try to employ actually become devastating to the business owner.

When you break the rules to force rankings, Google will find out and that could result in your site being DeListed.

Google Owns YouTube

Google is gearing their entire system towards preference to sites that are MOBILE and Video.
These Rules of Engagement will make or break your business and you are already beginning to see it. Noticed the little video boxes that are starting to appear on some searches?
Those sites get preference!

Geared to Quality

Many companies are just slapping up a poorly done video in an attempt to comply.
This Backfires!
Google not only looks for Video, they look for Engagement and if your video isn't getting traffic, that ends up being worse than having no video at all.

Google "Massacre"

Google has decided to fully implement the most dangerous warnings about un-protected websites, their Google Massacre patch. It's INEVITABLE.
It's a speeding train headed right for all businesses. Google initially decided to "soft launch" their changes, a "carrot" approach.
BUT with the carrot approach not working like Google would like, now they're reaching for the stick...eventually all HTTP pages will be marked as non-secure with a red warning triangle NO ONE can miss.

The Hammer is DOWN

After over a Year of Warnings, Google lowers the Hammer.

Sites that don't follow the Mobile Rules are plummeting in rankings, even to the point of being De-Listed.

MAJOR Changes to their Search Bots

They Are Now Taking Action

Your Site is Probably Affected.

If you don't have the latest technology, or even worse, if you are using one of those so-called S.E.O. experts who claim they cag get you to the first page of Google, you site Will Be affected in a MAJOR Way, possibily even be delisted.