20 Billion Coupons were redeemed through mobile and tablet devices in 2019. Juniper, mobile coupon usage 2020
98.1 million smartphone users redeemed mobile coupons in 2019.eMarketer
170.1 million people will redeemed a coupon obtained from an app, mobile internet, QR code, or SMS on a tablet in 2019.eMarketer
88% of consumers redeemed a mobile coupon in 2018.Key Ring
Mobile coupons have a 25% redemption rate, compared to 1% or less for traditional coupons.Juniper
About 35 million Americans use coupon apps each month.NPD
85% are more likely to buy something in-store if they receive a coupon on their mobile device while near a store (including 79% of 18-34 year-olds, 63% of 35+.) RetailMeNot
77% of smartphone users say money-saving offers are why they use apps.Adobe
89% of consumers have conducted searches on a mobile device for coupons, 36% bought something in-store using a coupon found on a mobile device.RetailMeNot
Grocery stores (41%), department stores (41%) and clothing stores (39%) are the most popular locations for mobile coupon redemptions.Neilsen
75% of consumers expressed an interest in mobile coupons but only 10% have received one from a merchant. Mercator Advisory Group
78% of smartphone users would like to receive instant coupons as they pass by an item in a store.Accenture
31% of consumers search for coupons on their devices while in-store. JiWire
65% of millennials access coupons via email on mobile devices.Valassis
55% of parents searched for a coupon through their mobile device, 38% of non-parents.RetailMeNot